British fine jeweler Stephen Webster has always loved entertaining his clients. He calls it “experiential shopping.”
“Almost 20 years ago, the chief merchant at Neiman Marcus at the time commented we were the only fine jewelry brand who attracted both guys as well as girls to our in-store events,” Webster said.
Two years ago, he threw an exclusive dinner dubbed “A Drive through the World of Stephen Webster” in partnership with BMW and Quintessentially, one of the world’s leading luxury lifestyle groups. Guests were chauffeured to his Beverly Hills store in brand new BMW 7 cars where, with a cocktail in hand, they had the opportunity to chat with Webster about everything from his travels to the inspiration and craftsmanship behind each piece from his latest collection which, of course, was also displayed.
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