How Positano’s Most Iconic Hotel Inspired This Line of Fragrances

If you’ve ever had the pleasure of visiting Le Sirenuse Hotel—the iconic family-run luxury hotel perched above the sea in gorgeous Positano and American Express Fine Hotels & Resorts property—then you’ve probably spent a significant amount of time at one of its beautiful terraces draped in fuchsia-hued bougainvillea overlooking the town’s pebble beach and the glistening Tyrrhenian Sea while enjoying the citrusy smell of lemon trees that the breeze carries at sundown.

It is exactly that heavenly unmistakable bouquet of aromas that fills up the air in Positano in the summer that inspired Sebastián Alvarez Murena and his wife Marina Sersale, owners of the famed property, to create the first Eau d’Italie fragrance 15 years ago.

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