Here’s Why Collaborations Are So Important for the Success of Fashion Brands

This is definitely Versace’s year. The Italian brand put on the most talked-about show during Milan Fashion week with some help from Jennifer Lopez and their legendary plunging green dress. It is actually exactly that iconic moment from the spring 2020 runway show that inspired the brand’s latest collaboration with luxury retailer Net-a-Porter.

“I am always a fan of what Versace is doing, and lately it’s been an exciting time for them with the buzzy ‘JLO dress’ and other recreations of their 90’s signature styles,” said Elizabeth von der Goltz, Net-a-Porter’s Global Buying Director. “After their successful runway show, I knew we had to work with Versace to create this capsule for our customers who will be attending endless parties this holiday season.”

The capsule, in question, which launches today on, is an ode to the Italian brand’s opulent 90s style. Think gold details, high shine metallics, even Gianni Versace’s original handwritten signature is printed on tailored blazers, cocktail dresses, handbags, and sandals. It’s a collection made in luxury fashion heaven and it is the latest high-end collaboration to hit the market.

In fashion, designer collaborations have become the status quo, it seems. Net-a-Porter and Versace’s partnership is only one example of brands joining forces (online retailers are brands in their own right after all) to offer customers a limited range of products be it apparel, beauty, home décor, etc.

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