Gucci’s First High Watchmaking Collection Is an Ode to Innovation and Design

This year marks a pivotal moment in Gucci’s history—the luxury Italian house celebrates the 100th anniversary since founder, Guccio Gucci, opened his first store in Florence. And while Gucci may have started as a leather goods company, it is about to expand its presence in the luxury world by adding high-end watchmaking to its impressive portfolio.

Today, the brand introduced its first Haute Horlogerie collection simultaneously to the annual Watches & Wonders trade show that has united the most prestigious companies in this field for years.

The brand is, of course, not new to watchmaking. In fact, it was the first company to introduce fashion watches back in 1972. It was also the first manufacturer to embed diamonds into stainless steel.

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